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At Torrid, we break all the rules by taking measurements on actual women, not mannequins, to create plus size fashion that's fit to perfection. Each of our collections showcases flawless looks, comfortable fabrics, and versatile trendy plus size clothing for sizes 10 – 30 (check out our size guide)… With the days getting longer, we know you’ve got places to go, and going places equals new outfits! Peep this: our sweet plus size dresses made for Sunday outings, weddings, family photos and brunch (hopefully with mimosas). And with the weather catching up with your day dreams, picture yourself rocking cute and comfy plus size jeans in a park for a picnic date or playdate. Of course with sun, comes swim season. And you’re finally going to enjoy buying a swimsuit with our fun and easy mix and match bikinis. Our entire collection of plus size swimsuits is sexy and comfortable — you’ve never felt so confident with wet hair, trust us. So yeah, your social calendar may get full, but in any (and every) event, you’re going to look and feel incredible. Don’t forget about our plus size intimates - we spent years perfecting Torrid Curve®, our line of bras in band sizes 36 to 50 (cups B through H), and gorgeous, lacy plus size lingerie that will make your heart race. From bralettes to babydolls, these sexy little pieces accentuate all the right curves so you feel totally irresistible… At Torrid, we believe a real fit in plus size fashion is life changing. It’s what you want in plus size clothing, and it’s what we do best.
If there's one thing that celebrity stylists agree upon it's that age has nothing to do with style. Great style is possible no matter how old you are—the key is knowing how to flaunt your body and sensibility in a way that works for you. Here, we've rounded up the most helpful tips from top stylists who have worked with chic sophisticates like Maye Musk, Oprah, and Christie Brinkley. Consider this your new guide as you navigate the complex world of fashion.
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
About Blog Welcome to Sharing A Journey! As women of a certain age, we know that while our bodies may have different ideas, we are still having fun, enjoying life, and full of dreams. The best part is that now we actually have the tools and wisdom to make them come true. My nest is empty, and I've been exploring and reconnecting to interests, passions and friends.
A lot of women over 50 and sometimes 40 too find shopping to be a daunting experience because nothing seems to fit, not in the size sense but holistically. Contrary to this popular notion, the fashion industry is highly volatile and is proliferating, with all big names changing strategy to make clothes targeting all age groups alike, reassuring us that age is, after all, just a number. So there hasn’t been a better time than now to explore everything there is for you. Just remember to wear your confidence up your sleeve, no matter what. If you have any more questions, drop it in right here in the comment section. Take care!

Her blog about fashion over 50 was created specifically to help other women avoid the mistakes she made. “I thought other people might learn something from this,” she says. “You lose your way fashion-wise taking care of kids and aging parents. I thought maybe I could save people some steps if I shared what I learned.” Street describes her 50+ style as modern and feminine with “a little rocker edge. It’s a little bit more sophisticated than I wore most of my life,” she says.
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At Torrid, we break all the rules by taking measurements on actual women, not mannequins, to create plus size fashion that's fit to perfection. Each of our collections showcases flawless looks, comfortable fabrics, and versatile trendy plus size clothing for sizes 10 – 30 (check out our size guide)… With the days getting longer, we know you’ve got places to go, and going places equals new outfits! Peep this: our sweet plus size dresses made for Sunday outings, weddings, family photos and brunch (hopefully with mimosas). And with the weather catching up with your day dreams, picture yourself rocking cute and comfy plus size jeans in a park for a picnic date or playdate. Of course with sun, comes swim season. And you’re finally going to enjoy buying a swimsuit with our fun and easy mix and match bikinis. Our entire collection of plus size swimsuits is sexy and comfortable — you’ve never felt so confident with wet hair, trust us. So yeah, your social calendar may get full, but in any (and every) event, you’re going to look and feel incredible. Don’t forget about our plus size intimates - we spent years perfecting Torrid Curve®, our line of bras in band sizes 36 to 50 (cups B through H), and gorgeous, lacy plus size lingerie that will make your heart race. From bralettes to babydolls, these sexy little pieces accentuate all the right curves so you feel totally irresistible… At Torrid, we believe a real fit in plus size fashion is life changing. It’s what you want in plus size clothing, and it’s what we do best.
No list of top fashion blogs for women over 50 would be complete without mentioning Jennifer Connolly, a California-based Certified Image Consultant who initially started blogging to complement her work. While fashion blogs for mature women were fairly rare when she started five years ago, now the field is burgeoning, she says. “We’re the new fashion magazine for women our age,” Connolly says. “I started my blog to assist women online with free advice that I was charging my real life clients. There’s nothing out there in print for our age. It’s logical for it to end up on the internet.”
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.

And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?
We'll spare you the groundbreaking florals this season and instead, look to '60s and '70s wallpaper for your print fix. Retro prints ruled the runways—bringing both major color and pattern to all the top collections. Serving up mod home decor realness, vintage wallpaper (and couch) prints were channeled in the form of suiting at Prada and Marc Jacobs. Christopher Kane opted for a more psychedelic wallpaper print in the form of spring dresses, while Etro and Alberta Ferretti delivered a more bohemian-print option.

If there's one thing that celebrity stylists agree upon it's that age has nothing to do with style. Great style is possible no matter how old you are—the key is knowing how to flaunt your body and sensibility in a way that works for you. Here, we've rounded up the most helpful tips from top stylists who have worked with chic sophisticates like Maye Musk, Oprah, and Christie Brinkley. Consider this your new guide as you navigate the complex world of fashion.

I totally disagree with previous comment. Women over 50 say they feel invisible - maybe that's because they dress to be invisible. I see a lot of women dressing dumpy which ages them more and I see a lot of women who try to be young by dressing too young. How you dress I forms people's first opinion - either confident, elegant, fun, full of life or dumpy, old, tired, desperate to be young, etc. There's nothing shaming in thinking about if your style makes you feel good!

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