A lot of women over 50 and sometimes 40 too find shopping to be a daunting experience because nothing seems to fit, not in the size sense but holistically. Contrary to this popular notion, the fashion industry is highly volatile and is proliferating, with all big names changing strategy to make clothes targeting all age groups alike, reassuring us that age is, after all, just a number. So there hasn’t been a better time than now to explore everything there is for you. Just remember to wear your confidence up your sleeve, no matter what. If you have any more questions, drop it in right here in the comment section. Take care!
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According to Dorrie Jacobson, Senior Style Bible was created to inspire a more modern approach to fashion. Dorrie is a retired Playboy Bunny, model, make-up artist and is considered an expert on aging with style. She is launching a lifestyle brand that celebrates older women. Dorrie is quoted as saying, “It’s important to have a signature style that is modern, fashionable and most importantly, still turns heads. My heart still skips a beat when I spy something I adore. If fashion has the power to do that, I’m happy to grow old, as long as I can do it looking great.”
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We’ve got hotter-than-hot plus size women’s trendy clothing, including plus size dresses, plus size tops and blouses for women, plus size graphic tees, plus size FN jeans, swimsuits for plus size women, and more. Get ready for a total wardrobe overhaul and your most insta-worthy OOTD yet. Because our selection of women’s plus size clothing online features over 1,000 items in on-trend cuts, colors and fabrics that will take you effortlessly from work to weekend.
According to Dorrie Jacobson, Senior Style Bible was created to inspire a more modern approach to fashion. Dorrie is a retired Playboy Bunny, model, make-up artist and is considered an expert on aging with style. She is launching a lifestyle brand that celebrates older women. Dorrie is quoted as saying, “It’s important to have a signature style that is modern, fashionable and most importantly, still turns heads. My heart still skips a beat when I spy something I adore. If fashion has the power to do that, I’m happy to grow old, as long as I can do it looking great.”
Feel sexy without revealing too much: No matter how old you are, a grown woman will always want to be able to feel sexy in her clothes when the occasion calls for it. Highlight your best feature—whether that's your chest, legs, arms or shoulders—and leave the rest a mystery. Showing too much skin as a mature woman will have the opposite effect you might intend, and make you appear out-of-touch and older than you are! 
We all know that we dress one way for the beach, another way for church, funerals, weddings, etc. One would hope that as a woman matures, so does her sense of style. Gracefully say good-bye to the micro minis you wore at 16, skimpy half tops and very low rise pants that expose your midriff, seductive plunging necklines and sausage tight clothing that desperately cling to the bygone days of your youth.
Not to be completely shameless, but we do have to brag about our bloggers at PRiME who are passionate about fashion over 50. The publication began in 2014, and has been gathering a loyal following of fans ever since. Prime founder, Dorthy Miller Shore, with her classic style that is elegantly effortless has a collection of fashion over 50 posts including:

VENUS understands that clothes are a form of self-branding. What you wear can influence how you feel, and how you feel can influence what you wear. When it comes to fashion, there’s only one rule: Never wear anything you don’t absolutely love. That’s why VENUS offers such an extensive array of affordable clothing choices in sizes up to 3X. No matter what your personal style aesthetic, you’ll find options that you’ll look forward to wearing. Whether you’re getting ready for a day in the office or a night on the town, Venus has you covered.
Plus Size Women's Swimwear: Whether you're on the hunt for a one-piece, bikini or coverup, our newest swimwear collection has everything you need. Our sexy swimwear is designed to flatter your figure and accentuate your curves, taking you to the nearest beach or relaxing poolside. From tropical floral prints, to cheetah and snakeskin animal prints, to polka dots, there's a wide range of colors and prints to choose from. Pair swim tops and bottoms with trendy beach accessories for the ultimate summer outfit.

If you’ve got it, the place to flaunt it is the beach or the pool. VENUS helps you do just that. Many of the one-piece bathing suits and swim dresses at VENUS incorporate exclusive Hold U technology, resulting in a design that fully flatters your figure. VENUS also has an assortment of two-piece bottoms and tops, too, that you can pair to create a vacation look that’s uniquely your own.
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
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