The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
Beth Djalali celebrated her third blogiversary in March 2017. She has an ever increasing following, perhaps due to her down to earth, practical style. Beth encourages others to find their own personal style – that confident feeling that adds the perfect accent to whatever you wear. She has been a style blogger for Chicos, was photographed wearing their clothes and interviewed about her style. 

We all know that we dress one way for the beach, another way for church, funerals, weddings, etc. One would hope that as a woman matures, so does her sense of style. Gracefully say good-bye to the micro minis you wore at 16, skimpy half tops and very low rise pants that expose your midriff, seductive plunging necklines and sausage tight clothing that desperately cling to the bygone days of your youth.

Crochet is getting a cool update come spring. Think ultra-feminine dresses, polished suiting, and eveningwear that feels modern with a special touch of Grandma’s handmade crochet. As the fashion industry looks for ways to become more sustainable, there’s something special about a “trend” that embraces a slow, handmade technique that can be passed down generation after generation—à la that treasured family heirloom that lasts forever.


There are some trends that may be better suited to the younger set (crop tops come to mind), but don't be afraid to embrace new waves in style that get you excited. All you have to do is find a way to work that trend into your personal wardrobe. For example, you may want to try the pajama dressing look, but find that pairing a silk sleep top paired with cropped black trousers works better for you than a full matched set. (It's a lot of look.)
Every true fashionista knows that the real clothing magic takes place when you bring in the accessories. Strategically placed, a belt can help you change the contour of a dress or slouchy top; cinch it around the waist to achieve a perfect hourglass look or well above your waist to accentuate your bust and lengthen your legs. Try a brightly colored belt that contrasts with the hue of your other clothing, and then pick up that shade in a matching handbag or hat. VENUS also carries a line of unique fashion jewelry, including earrings, chokers and bracelets, which will help you finish off your look.

A sloppily cuffed jean. An ill-fitting blazer. A dress that shows just a little too much to be referred to as "tastefully sheer." These are the things that fashion editors and stylists can spot from a million miles away. To those in the biz, the proper proportions of a crop top may be obvious, but for those seeing the trends in a magazine or online, it can be a little trickier to know exactly how to wear everything.
According to Dorrie Jacobson, Senior Style Bible was created to inspire a more modern approach to fashion. Dorrie is a retired Playboy Bunny, model, make-up artist and is considered an expert on aging with style. She is launching a lifestyle brand that celebrates older women. Dorrie is quoted as saying, “It’s important to have a signature style that is modern, fashionable and most importantly, still turns heads. My heart still skips a beat when I spy something I adore. If fashion has the power to do that, I’m happy to grow old, as long as I can do it looking great.”
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
Tonal dressing has been gaining momentum in recent seasons and SS20 favoured top-to-toe white. Gabriela Hearst, Victoria Beckham, Ralph & Russo and Tom Ford layered up the white suit, while Pierpaolo Piccoli made the entire first section of the Valentino show stark white. Chanel, Pyer Moss and Off-White also used the colour heavily throughout their spring collections. Tricky to keep clean perhaps, but surely the most effortless way to look chic for the new season.

Last season found us in a sea of flowing tulle, indication that gala gowns were ready to hit the circuit beyond your basic black-tie affair. Expanding on that idea for spring 2020 are lovely and light tiered dresses that manage to offer volume, high drama, and maximum twirl-ability. Oscar de la Renta and Roksanda took the idea pretty in pink, while Preen, McQueen, and Dior went classic in black and white.

A lot of women over 50 and sometimes 40 too find shopping to be a daunting experience because nothing seems to fit, not in the size sense but holistically. Contrary to this popular notion, the fashion industry is highly volatile and is proliferating, with all big names changing strategy to make clothes targeting all age groups alike, reassuring us that age is, after all, just a number. So there hasn’t been a better time than now to explore everything there is for you. Just remember to wear your confidence up your sleeve, no matter what. If you have any more questions, drop it in right here in the comment section. Take care!
From Dolce & Gabbana's jungle-inspired collection to Max Mara's army outfits and the numerous bulky, pocket-heavy jackets seen at Hermes, Stella McCartney, Jonathan Simkhai and Bottega, there was an injection of safari-inspired fashion across the collections, which you can channel in everything from shirts and shorts to jackets and belt bags for the season ahead.

While the term borrowed from the boys is so passe in 2019, there is something decidedly last midcentury Savile Row about the vest. Whether included as part of a three-piece suit at Burberry and Etro, or mismatched with a jacket at Louis Vuitton, there’s something quite dapper and appealing—not to mention endlessly flattering—about the almighty waistcoat.


Beth Djalali celebrated her third blogiversary in March 2017. She has an ever increasing following, perhaps due to her down to earth, practical style. Beth encourages others to find their own personal style – that confident feeling that adds the perfect accent to whatever you wear. She has been a style blogger for Chicos, was photographed wearing their clothes and interviewed about her style. 
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
Meet your new destination for trendy plus size fashion! Offering sizes 18-24, VENUS has stylish plus-size looks for every day and every occasion. With dresses, jumpsuits, and jeans that cling to the contours of your body and tops and rompers that mix and match to create crisp office looks as well as sassy nighttime silhouettes, fashion-forward VENUS clothing invites you to celebrate yourself in style.

While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.
I'm almost 51, have great skin thanks to genetics, have been active all my life, have long dark hair (in great condition with minimal greys)...most people think I'm in my mid 30s. I still wear bikinis and short skirts and get compliments from both genders. I do think 50 and over should avoid florals, too much lace, and hair accessories with the exception of a barrette or hair band for a low ponytail.
I agree with Catherine below. As a 51 year old, I like to wear what I want and that includes shopping at American Eagle Outfitter for jeans. I avoid low -waist jeans, but find they have a great variety of mid-rise to high-rise casual jeans at reasonable prices. I also own two pairs of Doc Martens shoes that I adore - one plain black and one floral - they are fun. Don't think it really matters - I say wear what you like and feel comfortable in. So what?
Last season found us in a sea of flowing tulle, indication that gala gowns were ready to hit the circuit beyond your basic black-tie affair. Expanding on that idea for spring 2020 are lovely and light tiered dresses that manage to offer volume, high drama, and maximum twirl-ability. Oscar de la Renta and Roksanda took the idea pretty in pink, while Preen, McQueen, and Dior went classic in black and white.
In the fast-paced fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful and new. But here at Who What Wear, we're inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they've kept in their arsenals over time.

According to Dorrie Jacobson, Senior Style Bible was created to inspire a more modern approach to fashion. Dorrie is a retired Playboy Bunny, model, make-up artist and is considered an expert on aging with style. She is launching a lifestyle brand that celebrates older women. Dorrie is quoted as saying, “It’s important to have a signature style that is modern, fashionable and most importantly, still turns heads. My heart still skips a beat when I spy something I adore. If fashion has the power to do that, I’m happy to grow old, as long as I can do it looking great.”


And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?

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