Feel sexy without revealing too much: No matter how old you are, a grown woman will always want to be able to feel sexy in her clothes when the occasion calls for it. Highlight your best feature—whether that's your chest, legs, arms or shoulders—and leave the rest a mystery. Showing too much skin as a mature woman will have the opposite effect you might intend, and make you appear out-of-touch and older than you are! 
While lace-up gladiators are key in the sandal game next spring, the most surprising footwear trend to come out of the SS20 shows was the boot. In what can be seen perhaps as a signal of the loosening of seasonality, numerous designers chose to accessorise their spring collections with what was previously winter-appropriate footwear. Christopher Kane did it with the cowboy, Saint Laurent made it slouchy, while Prada and Pyer Moss championed the leather knee-high and Molly Goddard and Loewe gave boots a summertime spin with an injection of bright colour.
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.

Pack away those florals next spring because there is a new print in town. Polka dots were seen all over the catwalks, covering statement mini dresses at Richard Quinn, layered up at Max Mara, given a colourful spin at Erdem and worked into ladylike looks at Carolina Herrera and Michael Kors. Whether with your workwear or for a night out, polka dots are taking pride of place for the new season.


Get the latest fashion tips and outfit ideas from your favorite celebrities and designers, whether it be luxury brands like Gucci and Chanel or affordble basics from Target and Gap. Click through runway and front row photos from fashion week shows in New York, London, Paris, and Milan. Plus: browse key accessories like bags, shoes, and sunglasses, must-have denim looks, and more top fashion trends.
Looking for a way to top off the perfect pair of jeans? Go bold with an artfully low-cut V-neck tee-shirt or an off-the-shoulder sweater. Tailored blouses can go from nice to naughty just by undoing a couple of buttons. VENUS has camo tops, nautical blouses and lumber jacket shirts that work nicely when you’re going for that tomboy look, plus strappy faux leather and eye-catching sequined creations when you want to put your girliest self forward.
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Her blog about fashion over 50 was created specifically to help other women avoid the mistakes she made. “I thought other people might learn something from this,” she says. “You lose your way fashion-wise taking care of kids and aging parents. I thought maybe I could save people some steps if I shared what I learned.” Street describes her 50+ style as modern and feminine with “a little rocker edge. It’s a little bit more sophisticated than I wore most of my life,” she says.


Fifty plus women often assume that fifty means frumpy, without realizing that it can be quite a fabulous age. You just need little additions like tops with asymmetrical cuts, smart patterns, cardigans, and jackets that add to your style, and scarves that bump it all up. Classy and sophisticated scarves go a long way for not just women in their fifties and plus-sizes, but just about anyone.

I just turned 50, I wear a size 3, or 26", I am very active, run a horse breeding farm, burns a lot of calories. I love wearing short skirts, low tops, and heels, plus bikinis. My favorite jeans are by Miss Me. I have had a couple of plastic surgery procedures, most people guesstimate me to be 35-40. I feel 25. I am updating my wardrobe, adding some leather pieces, and nice sweaters, but I will dress young as long as I can!
About Blog I started 1010ParkPlace for the best-educated, most powerful women in history: women over 50. Here you can find like-minded women and relevant conversations about finances, fashion, music and food; interviews with inspiring women and straight-talk about health, divorce, death of a spouse, sex and bold conversations to reawaken your passions and make life count.

Just as yellow reigned supreme on the autumn/winter catwalks, another bright colour was prevalent for the new season with designers across the cities injecting tangerine orange into their collections. Seen in ballgown form at Valentino and Emilia Wickstead, in day dresses at Stella McCartney and Rejina Pyo and in separates at Prada and Ferretti, there is no bolder way to brighten up your SS20 wardrobe.
While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.
It seems that next summer is going to be all about showing off your pins with plenty of designers sending the tiniest of shorts down the catwalk. While Chanel paired jersey hotpants with tights, Etro gave the trend an officewear spin, Saint Laurent and Brandon Maxwell betted on leather and Isabel Marant, Ferretti and Givenchy made a case for the denim cut-off comeback.
Meet your new destination for trendy plus size fashion! Offering sizes 18-24, VENUS has stylish plus-size looks for every day and every occasion. With dresses, jumpsuits, and jeans that cling to the contours of your body and tops and rompers that mix and match to create crisp office looks as well as sassy nighttime silhouettes, fashion-forward VENUS clothing invites you to celebrate yourself in style.
Crochet is getting a cool update come spring. Think ultra-feminine dresses, polished suiting, and eveningwear that feels modern with a special touch of Grandma’s handmade crochet. As the fashion industry looks for ways to become more sustainable, there’s something special about a “trend” that embraces a slow, handmade technique that can be passed down generation after generation—à la that treasured family heirloom that lasts forever.
Looking for a way to top off the perfect pair of jeans? Go bold with an artfully low-cut V-neck tee-shirt or an off-the-shoulder sweater. Tailored blouses can go from nice to naughty just by undoing a couple of buttons. VENUS has camo tops, nautical blouses and lumber jacket shirts that work nicely when you’re going for that tomboy look, plus strappy faux leather and eye-catching sequined creations when you want to put your girliest self forward.
If there's one thing that celebrity stylists agree upon it's that age has nothing to do with style. Great style is possible no matter how old you are—the key is knowing how to flaunt your body and sensibility in a way that works for you. Here, we've rounded up the most helpful tips from top stylists who have worked with chic sophisticates like Maye Musk, Oprah, and Christie Brinkley. Consider this your new guide as you navigate the complex world of fashion.
VENUS carries an amazing array of trendy plus size clothing, including plus size tops, dresses, swimwear, lingerie and other fashionable items that can be hard to find. More than that, though, VENUS is about empowering you to make bold choices by staying au courant with the fashions you love. Check out the trends page to keep up to date with all the hottest new looks. Fall back in love with your personal style by shopping online at VENUS.

Curvy is beautiful and our plus, plus petite and extended size styles are here to show off that beauty.  You can feel confident in knowing that our designers have you in mind when designing new styles. Looking to style that new top you just bought?  Our plus skirts, pants and jeans are ready when you are.  Heading out with the ladies or looking to build your workwear wardrobe?  One of our plus jumpsuits or dresses may be just what you need. 
This whole thing makes me cringe. Wear what you want! Your old enough to know what You like. So what if I have crapey skin. It shows I've lived. I'm not going to cover up my age because it makes the young people uncomfortable. It's where we are all headed. Might as well get comfortable with it. Maybe we should learn to focus on the things that matter, like how we treat each other and stop shaming people about their appearance.
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