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Whether we like it or not there are situations and places that require a certain way of dressing. Although this site is directing the issue toward mature women, I often see younger women who dress shabbily, inappropriately, and too provocatively. Some people in the name of freedom of style proclaim that a person should be able to wear whatever they like, wherever they like. But this is not only an irresponsible attitude, but also wishful thinking.
After working in Marketing and Business Development for a few years, Pratima Ati jumped ship to pursue two things she loved – fashion and writing. She’s now a full-time Fashion & Lifestyle writer and has never looked back ever since. She sleeps early, reads often, and when she can't, she finally gives a closure to all the characters living in her drafts. Sometimes, they pass off as poetry too! That, and her training in Indian classical music and playing (learning) the veena keep her sane, civil, and bearable.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?

Not to be completely shameless, but we do have to brag about our bloggers at PRiME who are passionate about fashion over 50. The publication began in 2014, and has been gathering a loyal following of fans ever since. Prime founder, Dorthy Miller Shore, with her classic style that is elegantly effortless has a collection of fashion over 50 posts including:

Designers are digging in their luxury heels when it comes to the almighty dot—simply put, the trend shows no sign of slowing. The innovative duo that is Dries Van Noten and Christian Lacroix found a place for the polka dot on a maxi skirt-and-simple tank pairing, topped off with a head feather, while Balmain embraced volume for the enchanting print, and Wes Gordon at Carolina Herrera went fitted, '90s, and sheer for one of his takes on dots.
Feel sexy without revealing too much: No matter how old you are, a grown woman will always want to be able to feel sexy in her clothes when the occasion calls for it. Highlight your best feature—whether that's your chest, legs, arms or shoulders—and leave the rest a mystery. Showing too much skin as a mature woman will have the opposite effect you might intend, and make you appear out-of-touch and older than you are! 

I'm almost 51, have great skin thanks to genetics, have been active all my life, have long dark hair (in great condition with minimal greys)...most people think I'm in my mid 30s. I still wear bikinis and short skirts and get compliments from both genders. I do think 50 and over should avoid florals, too much lace, and hair accessories with the exception of a barrette or hair band for a low ponytail.
In the fast-paced fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful and new. But here at Who What Wear, we're inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they've kept in their arsenals over time.
You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.
Can women's fashion over fifty be fabulous? Most definitely. The fashion arena for mature women that once included muumuu dresses and ugly grandma sweaters is fortunately long gone! Today's mature woman feels, thinks, and looks younger than her age. She seeks out fashion-forward clothes that allow her to portray a confident, youthful, and vibrant image.

Doing blogger outreach or influencer marketing and want to connect with new influencers in niche markets? Improve your outreach by connecting with authority bloggers in your domain area. Feedspot media database has over 100k Influential Bloggers in over 1500 niche categories. Email us us the type of bloggers you want to reach out at anuj@feedspot.com 
Looking for a way to top off the perfect pair of jeans? Go bold with an artfully low-cut V-neck tee-shirt or an off-the-shoulder sweater. Tailored blouses can go from nice to naughty just by undoing a couple of buttons. VENUS has camo tops, nautical blouses and lumber jacket shirts that work nicely when you’re going for that tomboy look, plus strappy faux leather and eye-catching sequined creations when you want to put your girliest self forward.
You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.

I agree with Catherine below. As a 51 year old, I like to wear what I want and that includes shopping at American Eagle Outfitter for jeans. I avoid low -waist jeans, but find they have a great variety of mid-rise to high-rise casual jeans at reasonable prices. I also own two pairs of Doc Martens shoes that I adore - one plain black and one floral - they are fun. Don't think it really matters - I say wear what you like and feel comfortable in. So what?
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.
If there's one thing that celebrity stylists agree upon it's that age has nothing to do with style. Great style is possible no matter how old you are—the key is knowing how to flaunt your body and sensibility in a way that works for you. Here, we've rounded up the most helpful tips from top stylists who have worked with chic sophisticates like Maye Musk, Oprah, and Christie Brinkley. Consider this your new guide as you navigate the complex world of fashion.
Fifty plus women often assume that fifty means frumpy, without realizing that it can be quite a fabulous age. You just need little additions like tops with asymmetrical cuts, smart patterns, cardigans, and jackets that add to your style, and scarves that bump it all up. Classy and sophisticated scarves go a long way for not just women in their fifties and plus-sizes, but just about anyone.
A sloppily cuffed jean. An ill-fitting blazer. A dress that shows just a little too much to be referred to as "tastefully sheer." These are the things that fashion editors and stylists can spot from a million miles away. To those in the biz, the proper proportions of a crop top may be obvious, but for those seeing the trends in a magazine or online, it can be a little trickier to know exactly how to wear everything.
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