Not to be completely shameless, but we do have to brag about our bloggers at PRiME who are passionate about fashion over 50. The publication began in 2014, and has been gathering a loyal following of fans ever since. Prime founder, Dorthy Miller Shore, with her classic style that is elegantly effortless has a collection of fashion over 50 posts including:
I'm almost 51, have great skin thanks to genetics, have been active all my life, have long dark hair (in great condition with minimal greys)...most people think I'm in my mid 30s. I still wear bikinis and short skirts and get compliments from both genders. I do think 50 and over should avoid florals, too much lace, and hair accessories with the exception of a barrette or hair band for a low ponytail.
In years past, there were certain "rules" women were expected to follow, directing how they should or should not dress after a certain age. Fashion over 50 used to mean putting your wardrobe in what amounted to a sartorial retirement home! Not anymore. We know now that fashion for women over 50 (or over 40, or over 30) is whatever a woman wants it to be. The real challenge lies where it always does: finding wearable, modern clothes to fit your lifestyle, budget, and figure.
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Just as yellow reigned supreme on the autumn/winter catwalks, another bright colour was prevalent for the new season with designers across the cities injecting tangerine orange into their collections. Seen in ballgown form at Valentino and Emilia Wickstead, in day dresses at Stella McCartney and Rejina Pyo and in separates at Prada and Ferretti, there is no bolder way to brighten up your SS20 wardrobe.
Pack away those florals next spring because there is a new print in town. Polka dots were seen all over the catwalks, covering statement mini dresses at Richard Quinn, layered up at Max Mara, given a colourful spin at Erdem and worked into ladylike looks at Carolina Herrera and Michael Kors. Whether with your workwear or for a night out, polka dots are taking pride of place for the new season.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?
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