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While the term borrowed from the boys is so passe in 2019, there is something decidedly last midcentury Savile Row about the vest. Whether included as part of a three-piece suit at Burberry and Etro, or mismatched with a jacket at Louis Vuitton, there’s something quite dapper and appealing—not to mention endlessly flattering—about the almighty waistcoat.
Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.
I am so happy to find this lens. I was just thinking about this very subject and just had a conversation with a friend about this. We are both way over 50 and have grandchildren. We were joking about how our grandmothers wore babushkas and housecoat styled dressed and looked liked grandma's. We were glad that they are a thing of the past. We were marveling at how so many of us grandmas look so much more modern and younger. I am bookmarking this and need some ideas for new clothes.....
There are some trends that may be better suited to the younger set (crop tops come to mind), but don't be afraid to embrace new waves in style that get you excited. All you have to do is find a way to work that trend into your personal wardrobe. For example, you may want to try the pajama dressing look, but find that pairing a silk sleep top paired with cropped black trousers works better for you than a full matched set. (It's a lot of look.)

Susan Blakey was ahead of the curve, you might say, in launching her blog, Une Femme d’um Certain Age, after noting the absence of conversation about style for women over 50. Susan’s style exudes a Paris sensibility. She looks effortlessly chic, with that air of confidence that comes with knowing who you are and not trying to impress everyone. Her fashion blog has expanded to include travel wardrobes and destinations. Escape with Susan and embrace her joie de vivre.

Can women's fashion over fifty be fabulous? Most definitely. The fashion arena for mature women that once included muumuu dresses and ugly grandma sweaters is fortunately long gone! Today's mature woman feels, thinks, and looks younger than her age. She seeks out fashion-forward clothes that allow her to portray a confident, youthful, and vibrant image.
Curvy is beautiful and our plus, plus petite and extended size styles are here to show off that beauty.  You can feel confident in knowing that our designers have you in mind when designing new styles. Looking to style that new top you just bought?  Our plus skirts, pants and jeans are ready when you are.  Heading out with the ladies or looking to build your workwear wardrobe?  One of our plus jumpsuits or dresses may be just what you need. 
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
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