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Just as yellow reigned supreme on the autumn/winter catwalks, another bright colour was prevalent for the new season with designers across the cities injecting tangerine orange into their collections. Seen in ballgown form at Valentino and Emilia Wickstead, in day dresses at Stella McCartney and Rejina Pyo and in separates at Prada and Ferretti, there is no bolder way to brighten up your SS20 wardrobe.
Just as yellow reigned supreme on the autumn/winter catwalks, another bright colour was prevalent for the new season with designers across the cities injecting tangerine orange into their collections. Seen in ballgown form at Valentino and Emilia Wickstead, in day dresses at Stella McCartney and Rejina Pyo and in separates at Prada and Ferretti, there is no bolder way to brighten up your SS20 wardrobe.
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
Designers are digging in their luxury heels when it comes to the almighty dot—simply put, the trend shows no sign of slowing. The innovative duo that is Dries Van Noten and Christian Lacroix found a place for the polka dot on a maxi skirt-and-simple tank pairing, topped off with a head feather, while Balmain embraced volume for the enchanting print, and Wes Gordon at Carolina Herrera went fitted, '90s, and sheer for one of his takes on dots.
No list of top fashion blogs for women over 50 would be complete without mentioning Jennifer Connolly, a California-based Certified Image Consultant who initially started blogging to complement her work. While fashion blogs for mature women were fairly rare when she started five years ago, now the field is burgeoning, she says. “We’re the new fashion magazine for women our age,” Connolly says. “I started my blog to assist women online with free advice that I was charging my real life clients. There’s nothing out there in print for our age. It’s logical for it to end up on the internet.”
Whether we like it or not there are situations and places that require a certain way of dressing. Although this site is directing the issue toward mature women, I often see younger women who dress shabbily, inappropriately, and too provocatively. Some people in the name of freedom of style proclaim that a person should be able to wear whatever they like, wherever they like. But this is not only an irresponsible attitude, but also wishful thinking.
Patti Gibbons advocates that fashion doesn’t have to be a certain way because you are now officially too old for low cuts, low skirts or bodycons. She stumbled upon fashion blogging quite late in life, taking inspiration from 20-something bloggers. Patti started off with such passion that she took off at full speed. Without being over the top, her style is easy to adapt to and realistic.

While lace-up gladiators are key in the sandal game next spring, the most surprising footwear trend to come out of the SS20 shows was the boot. In what can be seen perhaps as a signal of the loosening of seasonality, numerous designers chose to accessorise their spring collections with what was previously winter-appropriate footwear. Christopher Kane did it with the cowboy, Saint Laurent made it slouchy, while Prada and Pyer Moss championed the leather knee-high and Molly Goddard and Loewe gave boots a summertime spin with an injection of bright colour.
When it comes to fashion tips, it sometimes seems that everyone and their mother (literally!) has tried-and-true style advice they absolutely swear by. Some are useful, while others … well, not so much. With that in mind, we’ve culled 101 style tips from the best: designers, lifestyle experts and, of course, our staff. Trust us: With these gems, you’ll be well on your way to living your most stylish life.
Not to be completely shameless, but we do have to brag about our bloggers at PRiME who are passionate about fashion over 50. The publication began in 2014, and has been gathering a loyal following of fans ever since. Prime founder, Dorthy Miller Shore, with her classic style that is elegantly effortless has a collection of fashion over 50 posts including:
After working in Marketing and Business Development for a few years, Pratima Ati jumped ship to pursue two things she loved – fashion and writing. She’s now a full-time Fashion & Lifestyle writer and has never looked back ever since. She sleeps early, reads often, and when she can't, she finally gives a closure to all the characters living in her drafts. Sometimes, they pass off as poetry too! That, and her training in Indian classical music and playing (learning) the veena keep her sane, civil, and bearable.

While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.

In years past, there were certain "rules" women were expected to follow, directing how they should or should not dress after a certain age. Fashion over 50 used to mean putting your wardrobe in what amounted to a sartorial retirement home! Not anymore. We know now that fashion for women over 50 (or over 40, or over 30) is whatever a woman wants it to be. The real challenge lies where it always does: finding wearable, modern clothes to fit your lifestyle, budget, and figure.
Patti Gibbons advocates that fashion doesn’t have to be a certain way because you are now officially too old for low cuts, low skirts or bodycons. She stumbled upon fashion blogging quite late in life, taking inspiration from 20-something bloggers. Patti started off with such passion that she took off at full speed. Without being over the top, her style is easy to adapt to and realistic.
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.
Whether we like it or not there are situations and places that require a certain way of dressing. Although this site is directing the issue toward mature women, I often see younger women who dress shabbily, inappropriately, and too provocatively. Some people in the name of freedom of style proclaim that a person should be able to wear whatever they like, wherever they like. But this is not only an irresponsible attitude, but also wishful thinking.
Every true fashionista knows that the real clothing magic takes place when you bring in the accessories. Strategically placed, a belt can help you change the contour of a dress or slouchy top; cinch it around the waist to achieve a perfect hourglass look or well above your waist to accentuate your bust and lengthen your legs. Try a brightly colored belt that contrasts with the hue of your other clothing, and then pick up that shade in a matching handbag or hat. VENUS also carries a line of unique fashion jewelry, including earrings, chokers and bracelets, which will help you finish off your look.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?

Susan Blakey was ahead of the curve, you might say, in launching her blog, Une Femme d’um Certain Age, after noting the absence of conversation about style for women over 50. Susan’s style exudes a Paris sensibility. She looks effortlessly chic, with that air of confidence that comes with knowing who you are and not trying to impress everyone. Her fashion blog has expanded to include travel wardrobes and destinations. Escape with Susan and embrace her joie de vivre.
Much of the advice is okay, but in my opinion the need for advice is greater among younger women. Where I live, most women past 50 look far more stylish than many women in their twenties and thirties. And why do you say that "of course, our bikini days are over now"? I know women in their seventies and even eighties who still look great in a bikini.
Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.

This whole thing makes me cringe. Wear what you want! Your old enough to know what You like. So what if I have crapey skin. It shows I've lived. I'm not going to cover up my age because it makes the young people uncomfortable. It's where we are all headed. Might as well get comfortable with it. Maybe we should learn to focus on the things that matter, like how we treat each other and stop shaming people about their appearance.
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