Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.
In years past, there were certain "rules" women were expected to follow, directing how they should or should not dress after a certain age. Fashion over 50 used to mean putting your wardrobe in what amounted to a sartorial retirement home! Not anymore. We know now that fashion for women over 50 (or over 40, or over 30) is whatever a woman wants it to be. The real challenge lies where it always does: finding wearable, modern clothes to fit your lifestyle, budget, and figure.
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.