Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.
Susan Blakey was ahead of the curve, you might say, in launching her blog, Une Femme d’um Certain Age, after noting the absence of conversation about style for women over 50. Susan’s style exudes a Paris sensibility. She looks effortlessly chic, with that air of confidence that comes with knowing who you are and not trying to impress everyone. Her fashion blog has expanded to include travel wardrobes and destinations. Escape with Susan and embrace her joie de vivre.
When you shop our women’s plus size clothing online, you’ll find no shortage of stylish jackets, ribbed knit tops, dresses and skirts, corduroy mini skirts, matching sets, fur coats, classic tanks and tees, body-hugging bodysuits, overalls and more. All that in the trendiest colors and prints - like neon, burgundy, olive, nude, white, classic black, snake print, leopard print and more. How does a woman choose? 
A sloppily cuffed jean. An ill-fitting blazer. A dress that shows just a little too much to be referred to as "tastefully sheer." These are the things that fashion editors and stylists can spot from a million miles away. To those in the biz, the proper proportions of a crop top may be obvious, but for those seeing the trends in a magazine or online, it can be a little trickier to know exactly how to wear everything.

This whole thing makes me cringe. Wear what you want! Your old enough to know what You like. So what if I have crapey skin. It shows I've lived. I'm not going to cover up my age because it makes the young people uncomfortable. It's where we are all headed. Might as well get comfortable with it. Maybe we should learn to focus on the things that matter, like how we treat each other and stop shaming people about their appearance.


The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
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