While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?
Whether we like it or not there are situations and places that require a certain way of dressing. Although this site is directing the issue toward mature women, I often see younger women who dress shabbily, inappropriately, and too provocatively. Some people in the name of freedom of style proclaim that a person should be able to wear whatever they like, wherever they like. But this is not only an irresponsible attitude, but also wishful thinking.

Seems counterintuitive for a woman to put so many restrictions on other women and claim they are being supportive and helpful. Wearing the “right” clothing is about us learning what looks good on our particular bodies (that’s for all ages) not putting into place some social restrictive standard that will continue to put women in a box! Why are we still so bent on telling women what to do? Are we so jealous of the hot 50 year olds in bikinis that we have to use peer pressure tactics in order to compensate for our own insecurities? Come on women! We should be celebrating each other! Can I add, what the heck is wrong with florals???

We all know that we dress one way for the beach, another way for church, funerals, weddings, etc. One would hope that as a woman matures, so does her sense of style. Gracefully say good-bye to the micro minis you wore at 16, skimpy half tops and very low rise pants that expose your midriff, seductive plunging necklines and sausage tight clothing that desperately cling to the bygone days of your youth.


If there's one thing that celebrity stylists agree upon it's that age has nothing to do with style. Great style is possible no matter how old you are—the key is knowing how to flaunt your body and sensibility in a way that works for you. Here, we've rounded up the most helpful tips from top stylists who have worked with chic sophisticates like Maye Musk, Oprah, and Christie Brinkley. Consider this your new guide as you navigate the complex world of fashion.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
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