Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.
Much of the advice is okay, but in my opinion the need for advice is greater among younger women. Where I live, most women past 50 look far more stylish than many women in their twenties and thirties. And why do you say that "of course, our bikini days are over now"? I know women in their seventies and even eighties who still look great in a bikini.
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
If there's one thing that celebrity stylists agree upon it's that age has nothing to do with style. Great style is possible no matter how old you are—the key is knowing how to flaunt your body and sensibility in a way that works for you. Here, we've rounded up the most helpful tips from top stylists who have worked with chic sophisticates like Maye Musk, Oprah, and Christie Brinkley. Consider this your new guide as you navigate the complex world of fashion.