The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
What’s fluoro pink, orange, blue, green, and yellow, and refuses to blend in with the crowd? All the highlighter-inspired neons gracing your favorite catwalks, from Tom Ford to Christopher John Rogers, and Courreges. Subtle may not be her specialty, but these vibrant shades pair wonderfully with black, white, or tan, and know how to make an entrance.
I had wrinkles around my eyes and mouth and on one cheek (the one I sleep on). I've used Dermalmd cellulite treatment every night for almost 4 weeks and I can see a difference. The wrinkles at my mouth have reduced significantly, as have the ones on my cheek. The ones round the outside of my eyes are less noticeable and the black circles around my eyes are much improved! This serum great and goes on without any greasy feeling or stickiness. Also a little goes a long way. Happy to recommend.
VENUS carries an amazing array of trendy plus size clothing, including plus size tops, dresses, swimwear, lingerie and other fashionable items that can be hard to find. More than that, though, VENUS is about empowering you to make bold choices by staying au courant with the fashions you love. Check out the trends page to keep up to date with all the hottest new looks. Fall back in love with your personal style by shopping online at VENUS.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?