Curvy is beautiful and our plus, plus petite and extended size styles are here to show off that beauty.  You can feel confident in knowing that our designers have you in mind when designing new styles. Looking to style that new top you just bought?  Our plus skirts, pants and jeans are ready when you are.  Heading out with the ladies or looking to build your workwear wardrobe?  One of our plus jumpsuits or dresses may be just what you need. 

Whether we like it or not there are situations and places that require a certain way of dressing. Although this site is directing the issue toward mature women, I often see younger women who dress shabbily, inappropriately, and too provocatively. Some people in the name of freedom of style proclaim that a person should be able to wear whatever they like, wherever they like. But this is not only an irresponsible attitude, but also wishful thinking.

VENUS understands that clothes are a form of self-branding. What you wear can influence how you feel, and how you feel can influence what you wear. When it comes to fashion, there’s only one rule: Never wear anything you don’t absolutely love. That’s why VENUS offers such an extensive array of affordable clothing choices in sizes up to 3X. No matter what your personal style aesthetic, you’ll find options that you’ll look forward to wearing. Whether you’re getting ready for a day in the office or a night on the town, Venus has you covered.


In the fast-paced fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful and new. But here at Who What Wear, we're inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they've kept in their arsenals over time.

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While lace-up gladiators are key in the sandal game next spring, the most surprising footwear trend to come out of the SS20 shows was the boot. In what can be seen perhaps as a signal of the loosening of seasonality, numerous designers chose to accessorise their spring collections with what was previously winter-appropriate footwear. Christopher Kane did it with the cowboy, Saint Laurent made it slouchy, while Prada and Pyer Moss championed the leather knee-high and Molly Goddard and Loewe gave boots a summertime spin with an injection of bright colour.

In 2019, we experienced a range of jarring moments on the world's main stage: the gilets jaunes protests on the Paris streets for economic justice, Extinction Rebellion marched for climate rights, Tristan Thompson got caught kissing Jordan Woods, the British Conservatives came back to power and Trump was impeached. And as we head into 2020, no more settled politically, socially and culturally, fashion has taken advantage of the disunity.
Feel sexy without revealing too much: No matter how old you are, a grown woman will always want to be able to feel sexy in her clothes when the occasion calls for it. Highlight your best feature—whether that's your chest, legs, arms or shoulders—and leave the rest a mystery. Showing too much skin as a mature woman will have the opposite effect you might intend, and make you appear out-of-touch and older than you are! 
VENUS understands that clothes are a form of self-branding. What you wear can influence how you feel, and how you feel can influence what you wear. When it comes to fashion, there’s only one rule: Never wear anything you don’t absolutely love. That’s why VENUS offers such an extensive array of affordable clothing choices in sizes up to 3X. No matter what your personal style aesthetic, you’ll find options that you’ll look forward to wearing. Whether you’re getting ready for a day in the office or a night on the town, Venus has you covered.
I agree with Catherine below. As a 51 year old, I like to wear what I want and that includes shopping at American Eagle Outfitter for jeans. I avoid low -waist jeans, but find they have a great variety of mid-rise to high-rise casual jeans at reasonable prices. I also own two pairs of Doc Martens shoes that I adore - one plain black and one floral - they are fun. Don't think it really matters - I say wear what you like and feel comfortable in. So what?
In years past, there were certain "rules" women were expected to follow, directing how they should or should not dress after a certain age. Fashion over 50 used to mean putting your wardrobe in what amounted to a sartorial retirement home! Not anymore. We know now that fashion for women over 50 (or over 40, or over 30) is whatever a woman wants it to be. The real challenge lies where it always does: finding wearable, modern clothes to fit your lifestyle, budget, and figure.
Patti Gibbons advocates that fashion doesn’t have to be a certain way because you are now officially too old for low cuts, low skirts or bodycons. She stumbled upon fashion blogging quite late in life, taking inspiration from 20-something bloggers. Patti started off with such passion that she took off at full speed. Without being over the top, her style is easy to adapt to and realistic.
I feel that less is more, I do not agree with bold prints, I leave that type of print to a wonderful scarf. French women just seem to know how to dress , what to wear at any age, I am 78 , in great shape, choose to wear only the classics, quality fabrics, good leather shoes , classic handbags/cross bodies. Easy on the makeup, natural grey hair, Find your style and live it !
Not to be completely shameless, but we do have to brag about our bloggers at PRiME who are passionate about fashion over 50. The publication began in 2014, and has been gathering a loyal following of fans ever since. Prime founder, Dorthy Miller Shore, with her classic style that is elegantly effortless has a collection of fashion over 50 posts including:
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?
It seems that next summer is going to be all about showing off your pins with plenty of designers sending the tiniest of shorts down the catwalk. While Chanel paired jersey hotpants with tights, Etro gave the trend an officewear spin, Saint Laurent and Brandon Maxwell betted on leather and Isabel Marant, Ferretti and Givenchy made a case for the denim cut-off comeback.
After working in Marketing and Business Development for a few years, Pratima Ati jumped ship to pursue two things she loved – fashion and writing. She’s now a full-time Fashion & Lifestyle writer and has never looked back ever since. She sleeps early, reads often, and when she can't, she finally gives a closure to all the characters living in her drafts. Sometimes, they pass off as poetry too! That, and her training in Indian classical music and playing (learning) the veena keep her sane, civil, and bearable.
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