Fifty plus women often assume that fifty means frumpy, without realizing that it can be quite a fabulous age. You just need little additions like tops with asymmetrical cuts, smart patterns, cardigans, and jackets that add to your style, and scarves that bump it all up. Classy and sophisticated scarves go a long way for not just women in their fifties and plus-sizes, but just about anyone.
Just as yellow reigned supreme on the autumn/winter catwalks, another bright colour was prevalent for the new season with designers across the cities injecting tangerine orange into their collections. Seen in ballgown form at Valentino and Emilia Wickstead, in day dresses at Stella McCartney and Rejina Pyo and in separates at Prada and Ferretti, there is no bolder way to brighten up your SS20 wardrobe.
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
Jumpsuits are garments where high fashion meets ultimate comfort. Tailored jumpsuits are a perfect office look while dressy jumpsuits can be as glamorous as the fabled little black cocktail dress. At VENUS you’ll find jumpsuits in an assortment of styles, from strapless culottes and smocked pieces to wide-legged lounging outfits designed for a lazy day at the pool. VENUS also carries a wide range of one-piece rompers in a variety of paisley, leopard and floral prints.
Whether you’re looking for jeans, capris or open leg pants, you’ll discover them at VENUS. Many of the pants options have sewn-in control panels that smooth and slim your tummy, thighs and derriere. Choose from comfy leggings, too, in a multitude of prints and styles. Skirts come in all lengths from mini to maxi. Comfortable cut-off, cuffed and Bermuda shorts make a great addition to any casual warm-weather wardrobe.
We all know that we dress one way for the beach, another way for church, funerals, weddings, etc. One would hope that as a woman matures, so does her sense of style. Gracefully say good-bye to the micro minis you wore at 16, skimpy half tops and very low rise pants that expose your midriff, seductive plunging necklines and sausage tight clothing that desperately cling to the bygone days of your youth.
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.