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The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
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According to Dorrie Jacobson, Senior Style Bible was created to inspire a more modern approach to fashion. Dorrie is a retired Playboy Bunny, model, make-up artist and is considered an expert on aging with style. She is launching a lifestyle brand that celebrates older women. Dorrie is quoted as saying, “It’s important to have a signature style that is modern, fashionable and most importantly, still turns heads. My heart still skips a beat when I spy something I adore. If fashion has the power to do that, I’m happy to grow old, as long as I can do it looking great.”

In the fast-paced fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful and new. But here at Who What Wear, we're inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they've kept in their arsenals over time.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
Designers are digging in their luxury heels when it comes to the almighty dot—simply put, the trend shows no sign of slowing. The innovative duo that is Dries Van Noten and Christian Lacroix found a place for the polka dot on a maxi skirt-and-simple tank pairing, topped off with a head feather, while Balmain embraced volume for the enchanting print, and Wes Gordon at Carolina Herrera went fitted, '90s, and sheer for one of his takes on dots.
Then, Prime has the fashion expertise of Judy Ninman, owner/designer for her own namesake couture company, to the latest trends and how to wear them according to Wendi McGowan-Ellis; to editor in chief Ann Franks, with her regular column on wardrobe essentials for the prime woman. These ladies are fanatics about fashion and spreading the word that style knows no age. 
When you shop our women’s plus size clothing online, you’ll find no shortage of stylish jackets, ribbed knit tops, dresses and skirts, corduroy mini skirts, matching sets, fur coats, classic tanks and tees, body-hugging bodysuits, overalls and more. All that in the trendiest colors and prints - like neon, burgundy, olive, nude, white, classic black, snake print, leopard print and more. How does a woman choose? 
Meet your new destination for trendy plus size fashion! Offering sizes 18-24, VENUS has stylish plus-size looks for every day and every occasion. With dresses, jumpsuits, and jeans that cling to the contours of your body and tops and rompers that mix and match to create crisp office looks as well as sassy nighttime silhouettes, fashion-forward VENUS clothing invites you to celebrate yourself in style.
Cathy was always fashionable and had a thing for style, however, after following 20-year old bloggers for a while, she took a step back and realized that something was not quite right. The newest trends weren’t perfectly matching her age, which prompted her to start ‘The Middle Page’ blog. She wanted to offer something for women of her age and tweak millennial trends accordingly.
A lot of women over 50 and sometimes 40 too find shopping to be a daunting experience because nothing seems to fit, not in the size sense but holistically. Contrary to this popular notion, the fashion industry is highly volatile and is proliferating, with all big names changing strategy to make clothes targeting all age groups alike, reassuring us that age is, after all, just a number. So there hasn’t been a better time than now to explore everything there is for you. Just remember to wear your confidence up your sleeve, no matter what. If you have any more questions, drop it in right here in the comment section. Take care!
Get the latest fashion tips and outfit ideas from your favorite celebrities and designers, whether it be luxury brands like Gucci and Chanel or affordble basics from Target and Gap. Click through runway and front row photos from fashion week shows in New York, London, Paris, and Milan. Plus: browse key accessories like bags, shoes, and sunglasses, must-have denim looks, and more top fashion trends.
When you shop our women’s plus size clothing online, you’ll find no shortage of stylish jackets, ribbed knit tops, dresses and skirts, corduroy mini skirts, matching sets, fur coats, classic tanks and tees, body-hugging bodysuits, overalls and more. All that in the trendiest colors and prints - like neon, burgundy, olive, nude, white, classic black, snake print, leopard print and more. How does a woman choose? 
While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
This whole thing makes me cringe. Wear what you want! Your old enough to know what You like. So what if I have crapey skin. It shows I've lived. I'm not going to cover up my age because it makes the young people uncomfortable. It's where we are all headed. Might as well get comfortable with it. Maybe we should learn to focus on the things that matter, like how we treat each other and stop shaming people about their appearance.
I started my channel in 2011 as a way to inspire other women to create a life they love! I’m a licensed hairstylist and makeup artist and have worked in the beauty industry my entire life. I currently work full time creating videos for this channel and my vlog channel. I got married in 2015 to my middle school sweetheart and had my first baby Julian in March 2018. I opened my online clothing store in 2018 called Good To Be where we sell trendy women’s clothing, accessories and our own merch line. I’m 26 years old and live in Michigan with my husband, our son and our cavalier King Charles named Colbie. We also recently bought a vacation home in Florida that we’re renovating.

It seems that next summer is going to be all about showing off your pins with plenty of designers sending the tiniest of shorts down the catwalk. While Chanel paired jersey hotpants with tights, Etro gave the trend an officewear spin, Saint Laurent and Brandon Maxwell betted on leather and Isabel Marant, Ferretti and Givenchy made a case for the denim cut-off comeback.


Whether you’re looking for jeans, capris or open leg pants, you’ll discover them at VENUS. Many of the pants options have sewn-in control panels that smooth and slim your tummy, thighs and derriere. Choose from comfy leggings, too, in a multitude of prints and styles. Skirts come in all lengths from mini to maxi. Comfortable cut-off, cuffed and Bermuda shorts make a great addition to any casual warm-weather wardrobe.

About Blog Welcome to Sharing A Journey! As women of a certain age, we know that while our bodies may have different ideas, we are still having fun, enjoying life, and full of dreams. The best part is that now we actually have the tools and wisdom to make them come true. My nest is empty, and I've been exploring and reconnecting to interests, passions and friends.
When you shop our women’s plus size clothing online, you’ll find no shortage of stylish jackets, ribbed knit tops, dresses and skirts, corduroy mini skirts, matching sets, fur coats, classic tanks and tees, body-hugging bodysuits, overalls and more. All that in the trendiest colors and prints - like neon, burgundy, olive, nude, white, classic black, snake print, leopard print and more. How does a woman choose? 
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
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