We all know that we dress one way for the beach, another way for church, funerals, weddings, etc. One would hope that as a woman matures, so does her sense of style. Gracefully say good-bye to the micro minis you wore at 16, skimpy half tops and very low rise pants that expose your midriff, seductive plunging necklines and sausage tight clothing that desperately cling to the bygone days of your youth.
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Much of the advice is okay, but in my opinion the need for advice is greater among younger women. Where I live, most women past 50 look far more stylish than many women in their twenties and thirties. And why do you say that "of course, our bikini days are over now"? I know women in their seventies and even eighties who still look great in a bikini.
I started my channel in 2011 as a way to inspire other women to create a life they love! I’m a licensed hairstylist and makeup artist and have worked in the beauty industry my entire life. I currently work full time creating videos for this channel and my vlog channel. I got married in 2015 to my middle school sweetheart and had my first baby Julian in March 2018. I opened my online clothing store in 2018 called Good To Be where we sell trendy women’s clothing, accessories and our own merch line. I’m 26 years old and live in Michigan with my husband, our son and our cavalier King Charles named Colbie. We also recently bought a vacation home in Florida that we’re renovating.
Patti Gibbons advocates that fashion doesn’t have to be a certain way because you are now officially too old for low cuts, low skirts or bodycons. She stumbled upon fashion blogging quite late in life, taking inspiration from 20-something bloggers. Patti started off with such passion that she took off at full speed. Without being over the top, her style is easy to adapt to and realistic.

I totally disagree with previous comment. Women over 50 say they feel invisible - maybe that's because they dress to be invisible. I see a lot of women dressing dumpy which ages them more and I see a lot of women who try to be young by dressing too young. How you dress I forms people's first opinion - either confident, elegant, fun, full of life or dumpy, old, tired, desperate to be young, etc. There's nothing shaming in thinking about if your style makes you feel good!


In the fast-paced fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful and new. But here at Who What Wear, we're inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they've kept in their arsenals over time.

Then, Prime has the fashion expertise of Judy Ninman, owner/designer for her own namesake couture company, to the latest trends and how to wear them according to Wendi McGowan-Ellis; to editor in chief Ann Franks, with her regular column on wardrobe essentials for the prime woman. These ladies are fanatics about fashion and spreading the word that style knows no age. 
I had ditched those heels from hell you mention, but I have a ball to go to, where I am doing a book signing appearance, so (shhhhhh, don't tell my feet!) I have just had to buy another pair. Sigh! You have some very elegant outfits here. I am playing safe for my book signing and wearing a very fitted black cocktail dress with a little frill just on the knee. Going for the simple but elegant look. Wish me luck!

Crochet is getting a cool update come spring. Think ultra-feminine dresses, polished suiting, and eveningwear that feels modern with a special touch of Grandma’s handmade crochet. As the fashion industry looks for ways to become more sustainable, there’s something special about a “trend” that embraces a slow, handmade technique that can be passed down generation after generation—à la that treasured family heirloom that lasts forever.
While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.

I totally disagree with previous comment. Women over 50 say they feel invisible - maybe that's because they dress to be invisible. I see a lot of women dressing dumpy which ages them more and I see a lot of women who try to be young by dressing too young. How you dress I forms people's first opinion - either confident, elegant, fun, full of life or dumpy, old, tired, desperate to be young, etc. There's nothing shaming in thinking about if your style makes you feel good!
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.
If you’ve got it, the place to flaunt it is the beach or the pool. VENUS helps you do just that. Many of the one-piece bathing suits and swim dresses at VENUS incorporate exclusive Hold U technology, resulting in a design that fully flatters your figure. VENUS also has an assortment of two-piece bottoms and tops, too, that you can pair to create a vacation look that’s uniquely your own.

Not to be completely shameless, but we do have to brag about our bloggers at PRiME who are passionate about fashion over 50. The publication began in 2014, and has been gathering a loyal following of fans ever since. Prime founder, Dorthy Miller Shore, with her classic style that is elegantly effortless has a collection of fashion over 50 posts including:

Feel sexy without revealing too much: No matter how old you are, a grown woman will always want to be able to feel sexy in her clothes when the occasion calls for it. Highlight your best feature—whether that's your chest, legs, arms or shoulders—and leave the rest a mystery. Showing too much skin as a mature woman will have the opposite effect you might intend, and make you appear out-of-touch and older than you are! 
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?
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Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.
What’s fluoro pink, orange, blue, green, and yellow, and refuses to blend in with the crowd? All the highlighter-inspired neons gracing your favorite catwalks, from Tom Ford to Christopher John Rogers, and Courreges. Subtle may not be her specialty, but these vibrant shades pair wonderfully with black, white, or tan, and know how to make an entrance.
A sale should never be a cue to buy something. I mean, not never, but it should not always be (which is the case for most of us). If you have been waiting for a particular product to go on sale, sure, pick it up, but if it’s a random dress you want just because it is on discount, ask yourself if you’d buy it if it wasn’t on sale. You have your answer.
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