From Dolce & Gabbana's jungle-inspired collection to Max Mara's army outfits and the numerous bulky, pocket-heavy jackets seen at Hermes, Stella McCartney, Jonathan Simkhai and Bottega, there was an injection of safari-inspired fashion across the collections, which you can channel in everything from shirts and shorts to jackets and belt bags for the season ahead.

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When you shop our women’s plus size clothing online, you’ll find no shortage of stylish jackets, ribbed knit tops, dresses and skirts, corduroy mini skirts, matching sets, fur coats, classic tanks and tees, body-hugging bodysuits, overalls and more. All that in the trendiest colors and prints - like neon, burgundy, olive, nude, white, classic black, snake print, leopard print and more. How does a woman choose? 
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
Who says that your fashion game needs to leave the field when you are nearing or in your 50s? I mean, have you seen Salma Hayek, Sandra Bullock, Halle Berry, and Sarah Jessica Parker? I could go on for days on end! Women age gracefully, and like wine, they only get better with time. Sure, a pair of distressed jeans isn’t quite exciting, but who says looking stylish, fashionable, or “cool” means donning ripped clothes? Let’s toss our apprehensions out for a minute and take a fresh look at fashion, as well as at some fifty-something women who are a fashion inspiration to old and young women alike. Shall we? We have here outfit ideas, tips, and bloggers you can follow for some much-needed fashion for women over 50. Let’s go.
When you shop our women’s plus size clothing online, you’ll find no shortage of stylish jackets, ribbed knit tops, dresses and skirts, corduroy mini skirts, matching sets, fur coats, classic tanks and tees, body-hugging bodysuits, overalls and more. All that in the trendiest colors and prints - like neon, burgundy, olive, nude, white, classic black, snake print, leopard print and more. How does a woman choose? 

No list of top fashion blogs for women over 50 would be complete without mentioning Jennifer Connolly, a California-based Certified Image Consultant who initially started blogging to complement her work. While fashion blogs for mature women were fairly rare when she started five years ago, now the field is burgeoning, she says. “We’re the new fashion magazine for women our age,” Connolly says. “I started my blog to assist women online with free advice that I was charging my real life clients. There’s nothing out there in print for our age. It’s logical for it to end up on the internet.”


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You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.
While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.
Curvy is beautiful and our plus, plus petite and extended size styles are here to show off that beauty.  You can feel confident in knowing that our designers have you in mind when designing new styles. Looking to style that new top you just bought?  Our plus skirts, pants and jeans are ready when you are.  Heading out with the ladies or looking to build your workwear wardrobe?  One of our plus jumpsuits or dresses may be just what you need. 

What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
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