While the term borrowed from the boys is so passe in 2019, there is something decidedly last midcentury Savile Row about the vest. Whether included as part of a three-piece suit at Burberry and Etro, or mismatched with a jacket at Louis Vuitton, there’s something quite dapper and appealing—not to mention endlessly flattering—about the almighty waistcoat.
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
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The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
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Then, Prime has the fashion expertise of Judy Ninman, owner/designer for her own namesake couture company, to the latest trends and how to wear them according to Wendi McGowan-Ellis; to editor in chief Ann Franks, with her regular column on wardrobe essentials for the prime woman. These ladies are fanatics about fashion and spreading the word that style knows no age. 
Whether we like it or not there are situations and places that require a certain way of dressing. Although this site is directing the issue toward mature women, I often see younger women who dress shabbily, inappropriately, and too provocatively. Some people in the name of freedom of style proclaim that a person should be able to wear whatever they like, wherever they like. But this is not only an irresponsible attitude, but also wishful thinking.
Who says that your fashion game needs to leave the field when you are nearing or in your 50s? I mean, have you seen Salma Hayek, Sandra Bullock, Halle Berry, and Sarah Jessica Parker? I could go on for days on end! Women age gracefully, and like wine, they only get better with time. Sure, a pair of distressed jeans isn’t quite exciting, but who says looking stylish, fashionable, or “cool” means donning ripped clothes? Let’s toss our apprehensions out for a minute and take a fresh look at fashion, as well as at some fifty-something women who are a fashion inspiration to old and young women alike. Shall we? We have here outfit ideas, tips, and bloggers you can follow for some much-needed fashion for women over 50. Let’s go.
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