VENUS carries an amazing array of trendy plus size clothing, including plus size tops, dresses, swimwear, lingerie and other fashionable items that can be hard to find. More than that, though, VENUS is about empowering you to make bold choices by staying au courant with the fashions you love. Check out the trends page to keep up to date with all the hottest new looks. Fall back in love with your personal style by shopping online at VENUS.
I totally disagree with previous comment. Women over 50 say they feel invisible - maybe that's because they dress to be invisible. I see a lot of women dressing dumpy which ages them more and I see a lot of women who try to be young by dressing too young. How you dress I forms people's first opinion - either confident, elegant, fun, full of life or dumpy, old, tired, desperate to be young, etc. There's nothing shaming in thinking about if your style makes you feel good!

A sale should never be a cue to buy something. I mean, not never, but it should not always be (which is the case for most of us). If you have been waiting for a particular product to go on sale, sure, pick it up, but if it’s a random dress you want just because it is on discount, ask yourself if you’d buy it if it wasn’t on sale. You have your answer.

Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.


Susan Blakey was ahead of the curve, you might say, in launching her blog, Une Femme d’um Certain Age, after noting the absence of conversation about style for women over 50. Susan’s style exudes a Paris sensibility. She looks effortlessly chic, with that air of confidence that comes with knowing who you are and not trying to impress everyone. Her fashion blog has expanded to include travel wardrobes and destinations. Escape with Susan and embrace her joie de vivre.
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