Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
Fifty plus women often assume that fifty means frumpy, without realizing that it can be quite a fabulous age. You just need little additions like tops with asymmetrical cuts, smart patterns, cardigans, and jackets that add to your style, and scarves that bump it all up. Classy and sophisticated scarves go a long way for not just women in their fifties and plus-sizes, but just about anyone.
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
Who says that your fashion game needs to leave the field when you are nearing or in your 50s? I mean, have you seen Salma Hayek, Sandra Bullock, Halle Berry, and Sarah Jessica Parker? I could go on for days on end! Women age gracefully, and like wine, they only get better with time. Sure, a pair of distressed jeans isn’t quite exciting, but who says looking stylish, fashionable, or “cool” means donning ripped clothes? Let’s toss our apprehensions out for a minute and take a fresh look at fashion, as well as at some fifty-something women who are a fashion inspiration to old and young women alike. Shall we? We have here outfit ideas, tips, and bloggers you can follow for some much-needed fashion for women over 50. Let’s go.
We'll spare you the groundbreaking florals this season and instead, look to '60s and '70s wallpaper for your print fix. Retro prints ruled the runways—bringing both major color and pattern to all the top collections. Serving up mod home decor realness, vintage wallpaper (and couch) prints were channeled in the form of suiting at Prada and Marc Jacobs. Christopher Kane opted for a more psychedelic wallpaper print in the form of spring dresses, while Etro and Alberta Ferretti delivered a more bohemian-print option.
Crochet is getting a cool update come spring. Think ultra-feminine dresses, polished suiting, and eveningwear that feels modern with a special touch of Grandma’s handmade crochet. As the fashion industry looks for ways to become more sustainable, there’s something special about a “trend” that embraces a slow, handmade technique that can be passed down generation after generation—à la that treasured family heirloom that lasts forever.
At Simply Be, you'll find the latest size inclusive fashion clothing available in sizes 8-28. We are the industry leading size inclusive brand creating beautiful designed elevated clothing; from our incomparable denim collections which range from curve loving skinny to figure-flattering bootcut with a huge selection of trend styles throughout the year to keep everywoman ahead of the style curve. Our dresses range will take you from daytime to evening, our vast intimates and swimwear collections sit alongside our activewear range and our all year round accessories and footwear collections will have you covered all year round.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
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