Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
Every true fashionista knows that the real clothing magic takes place when you bring in the accessories. Strategically placed, a belt can help you change the contour of a dress or slouchy top; cinch it around the waist to achieve a perfect hourglass look or well above your waist to accentuate your bust and lengthen your legs. Try a brightly colored belt that contrasts with the hue of your other clothing, and then pick up that shade in a matching handbag or hat. VENUS also carries a line of unique fashion jewelry, including earrings, chokers and bracelets, which will help you finish off your look.

Tonal dressing has been gaining momentum in recent seasons and SS20 favoured top-to-toe white. Gabriela Hearst, Victoria Beckham, Ralph & Russo and Tom Ford layered up the white suit, while Pierpaolo Piccoli made the entire first section of the Valentino show stark white. Chanel, Pyer Moss and Off-White also used the colour heavily throughout their spring collections. Tricky to keep clean perhaps, but surely the most effortless way to look chic for the new season.
Every true fashionista knows that the real clothing magic takes place when you bring in the accessories. Strategically placed, a belt can help you change the contour of a dress or slouchy top; cinch it around the waist to achieve a perfect hourglass look or well above your waist to accentuate your bust and lengthen your legs. Try a brightly colored belt that contrasts with the hue of your other clothing, and then pick up that shade in a matching handbag or hat. VENUS also carries a line of unique fashion jewelry, including earrings, chokers and bracelets, which will help you finish off your look.
Looking for a way to top off the perfect pair of jeans? Go bold with an artfully low-cut V-neck tee-shirt or an off-the-shoulder sweater. Tailored blouses can go from nice to naughty just by undoing a couple of buttons. VENUS has camo tops, nautical blouses and lumber jacket shirts that work nicely when you’re going for that tomboy look, plus strappy faux leather and eye-catching sequined creations when you want to put your girliest self forward.
The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
Just as yellow reigned supreme on the autumn/winter catwalks, another bright colour was prevalent for the new season with designers across the cities injecting tangerine orange into their collections. Seen in ballgown form at Valentino and Emilia Wickstead, in day dresses at Stella McCartney and Rejina Pyo and in separates at Prada and Ferretti, there is no bolder way to brighten up your SS20 wardrobe.
Tonal dressing has been gaining momentum in recent seasons and SS20 favoured top-to-toe white. Gabriela Hearst, Victoria Beckham, Ralph & Russo and Tom Ford layered up the white suit, while Pierpaolo Piccoli made the entire first section of the Valentino show stark white. Chanel, Pyer Moss and Off-White also used the colour heavily throughout their spring collections. Tricky to keep clean perhaps, but surely the most effortless way to look chic for the new season.
Much of the advice is okay, but in my opinion the need for advice is greater among younger women. Where I live, most women past 50 look far more stylish than many women in their twenties and thirties. And why do you say that "of course, our bikini days are over now"? I know women in their seventies and even eighties who still look great in a bikini.

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Get the latest fashion tips and outfit ideas from your favorite celebrities and designers, whether it be luxury brands like Gucci and Chanel or affordble basics from Target and Gap. Click through runway and front row photos from fashion week shows in New York, London, Paris, and Milan. Plus: browse key accessories like bags, shoes, and sunglasses, must-have denim looks, and more top fashion trends.
We'll spare you the groundbreaking florals this season and instead, look to '60s and '70s wallpaper for your print fix. Retro prints ruled the runways—bringing both major color and pattern to all the top collections. Serving up mod home decor realness, vintage wallpaper (and couch) prints were channeled in the form of suiting at Prada and Marc Jacobs. Christopher Kane opted for a more psychedelic wallpaper print in the form of spring dresses, while Etro and Alberta Ferretti delivered a more bohemian-print option.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
Meet your new destination for trendy plus size fashion! Offering sizes 18-24, VENUS has stylish plus-size looks for every day and every occasion. With dresses, jumpsuits, and jeans that cling to the contours of your body and tops and rompers that mix and match to create crisp office looks as well as sassy nighttime silhouettes, fashion-forward VENUS clothing invites you to celebrate yourself in style.
VENUS understands that clothes are a form of self-branding. What you wear can influence how you feel, and how you feel can influence what you wear. When it comes to fashion, there’s only one rule: Never wear anything you don’t absolutely love. That’s why VENUS offers such an extensive array of affordable clothing choices in sizes up to 3X. No matter what your personal style aesthetic, you’ll find options that you’ll look forward to wearing. Whether you’re getting ready for a day in the office or a night on the town, Venus has you covered.
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