The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.
I totally disagree with previous comment. Women over 50 say they feel invisible - maybe that's because they dress to be invisible. I see a lot of women dressing dumpy which ages them more and I see a lot of women who try to be young by dressing too young. How you dress I forms people's first opinion - either confident, elegant, fun, full of life or dumpy, old, tired, desperate to be young, etc. There's nothing shaming in thinking about if your style makes you feel good!
You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.
While the term borrowed from the boys is so passe in 2019, there is something decidedly last midcentury Savile Row about the vest. Whether included as part of a three-piece suit at Burberry and Etro, or mismatched with a jacket at Louis Vuitton, there’s something quite dapper and appealing—not to mention endlessly flattering—about the almighty waistcoat.
And just like that disco’s not dead. The wide collar favored by the Studio 54 set made a surprise comeback on the spring 2020 runways. Modernized on coats, jackets, and button-downs at Lanvin, Ferragamo, JW Anderson, and beyond, the look is often shown with contrasting colors to make it really stand out. Because what’s the point of a super collar if you can’t really see it?
Pack away those florals next spring because there is a new print in town. Polka dots were seen all over the catwalks, covering statement mini dresses at Richard Quinn, layered up at Max Mara, given a colourful spin at Erdem and worked into ladylike looks at Carolina Herrera and Michael Kors. Whether with your workwear or for a night out, polka dots are taking pride of place for the new season.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.
While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you'll see what we mean. Read on for a look at eight inspiring real women and then shop pieces for women of every age.
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
In 2019, we experienced a range of jarring moments on the world's main stage: the gilets jaunes protests on the Paris streets for economic justice, Extinction Rebellion marched for climate rights, Tristan Thompson got caught kissing Jordan Woods, the British Conservatives came back to power and Trump was impeached. And as we head into 2020, no more settled politically, socially and culturally, fashion has taken advantage of the disunity.
Every true fashionista knows that the real clothing magic takes place when you bring in the accessories. Strategically placed, a belt can help you change the contour of a dress or slouchy top; cinch it around the waist to achieve a perfect hourglass look or well above your waist to accentuate your bust and lengthen your legs. Try a brightly colored belt that contrasts with the hue of your other clothing, and then pick up that shade in a matching handbag or hat. VENUS also carries a line of unique fashion jewelry, including earrings, chokers and bracelets, which will help you finish off your look.
While lace-up gladiators are key in the sandal game next spring, the most surprising footwear trend to come out of the SS20 shows was the boot. In what can be seen perhaps as a signal of the loosening of seasonality, numerous designers chose to accessorise their spring collections with what was previously winter-appropriate footwear. Christopher Kane did it with the cowboy, Saint Laurent made it slouchy, while Prada and Pyer Moss championed the leather knee-high and Molly Goddard and Loewe gave boots a summertime spin with an injection of bright colour.