A lot of women over 50 and sometimes 40 too find shopping to be a daunting experience because nothing seems to fit, not in the size sense but holistically. Contrary to this popular notion, the fashion industry is highly volatile and is proliferating, with all big names changing strategy to make clothes targeting all age groups alike, reassuring us that age is, after all, just a number. So there hasn’t been a better time than now to explore everything there is for you. Just remember to wear your confidence up your sleeve, no matter what. If you have any more questions, drop it in right here in the comment section. Take care!
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Whether you’re looking for jeans, capris or open leg pants, you’ll discover them at VENUS. Many of the pants options have sewn-in control panels that smooth and slim your tummy, thighs and derriere. Choose from comfy leggings, too, in a multitude of prints and styles. Skirts come in all lengths from mini to maxi. Comfortable cut-off, cuffed and Bermuda shorts make a great addition to any casual warm-weather wardrobe.
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.
Before we share our selections for the top fashion blogs for women over 50, we think it appropriate to explain our mission. PrimeWomen.com was conceived as the response to a world of publications targeting women in their 20s and 30s -women just beginning their careers and finding their way in life, experimenting with fashion and trends. The ones to whom the fashion designers market shamelessly. At PRiME, we wanted to acknowledge and celebrate the fact those other publications seemed to conveniently overlook: The Prime Women generation spends $400 million more annually on consumer goods and services than any other generation. She is smart, successful and savvy. She has the financial stability to travel, invest, and be selective in her purchasing power.
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I just turned 50, I wear a size 3, or 26", I am very active, run a horse breeding farm, burns a lot of calories. I love wearing short skirts, low tops, and heels, plus bikinis. My favorite jeans are by Miss Me. I have had a couple of plastic surgery procedures, most people guesstimate me to be 35-40. I feel 25. I am updating my wardrobe, adding some leather pieces, and nice sweaters, but I will dress young as long as I can!
Designers seemed to be turning to blues this season, but not in a moody way. At Molly Goddard, Stella McCartney and Boss, punchy bright blue shone through the collections in the form of tulle or pleated dresses and a pair of striking satin shorts stole the show at Staud. Prabal Gurung meanwhile created the ultimate bright blue power suit, while Preen's most talked-about design was that punchy tiered dress.

Feel sexy without revealing too much: No matter how old you are, a grown woman will always want to be able to feel sexy in her clothes when the occasion calls for it. Highlight your best feature—whether that's your chest, legs, arms or shoulders—and leave the rest a mystery. Showing too much skin as a mature woman will have the opposite effect you might intend, and make you appear out-of-touch and older than you are! 
You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.
There are some trends that may be better suited to the younger set (crop tops come to mind), but don't be afraid to embrace new waves in style that get you excited. All you have to do is find a way to work that trend into your personal wardrobe. For example, you may want to try the pajama dressing look, but find that pairing a silk sleep top paired with cropped black trousers works better for you than a full matched set. (It's a lot of look.)
Meet your new destination for trendy plus size fashion! Offering sizes 18-24, VENUS has stylish plus-size looks for every day and every occasion. With dresses, jumpsuits, and jeans that cling to the contours of your body and tops and rompers that mix and match to create crisp office looks as well as sassy nighttime silhouettes, fashion-forward VENUS clothing invites you to celebrate yourself in style.
Designers are digging in their luxury heels when it comes to the almighty dot—simply put, the trend shows no sign of slowing. The innovative duo that is Dries Van Noten and Christian Lacroix found a place for the polka dot on a maxi skirt-and-simple tank pairing, topped off with a head feather, while Balmain embraced volume for the enchanting print, and Wes Gordon at Carolina Herrera went fitted, '90s, and sheer for one of his takes on dots.
Patti Gibbons advocates that fashion doesn’t have to be a certain way because you are now officially too old for low cuts, low skirts or bodycons. She stumbled upon fashion blogging quite late in life, taking inspiration from 20-something bloggers. Patti started off with such passion that she took off at full speed. Without being over the top, her style is easy to adapt to and realistic.

What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
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