Can women's fashion over fifty be fabulous? Most definitely. The fashion arena for mature women that once included muumuu dresses and ugly grandma sweaters is fortunately long gone! Today's mature woman feels, thinks, and looks younger than her age. She seeks out fashion-forward clothes that allow her to portray a confident, youthful, and vibrant image.

We'll spare you the groundbreaking florals this season and instead, look to '60s and '70s wallpaper for your print fix. Retro prints ruled the runways—bringing both major color and pattern to all the top collections. Serving up mod home decor realness, vintage wallpaper (and couch) prints were channeled in the form of suiting at Prada and Marc Jacobs. Christopher Kane opted for a more psychedelic wallpaper print in the form of spring dresses, while Etro and Alberta Ferretti delivered a more bohemian-print option.
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If you’ve got it, the place to flaunt it is the beach or the pool. VENUS helps you do just that. Many of the one-piece bathing suits and swim dresses at VENUS incorporate exclusive Hold U technology, resulting in a design that fully flatters your figure. VENUS also has an assortment of two-piece bottoms and tops, too, that you can pair to create a vacation look that’s uniquely your own.

The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.


What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?) 

VENUS carries an amazing array of trendy plus size clothing, including plus size tops, dresses, swimwear, lingerie and other fashionable items that can be hard to find. More than that, though, VENUS is about empowering you to make bold choices by staying au courant with the fashions you love. Check out the trends page to keep up to date with all the hottest new looks. Fall back in love with your personal style by shopping online at VENUS.
Crochet is getting a cool update come spring. Think ultra-feminine dresses, polished suiting, and eveningwear that feels modern with a special touch of Grandma’s handmade crochet. As the fashion industry looks for ways to become more sustainable, there’s something special about a “trend” that embraces a slow, handmade technique that can be passed down generation after generation—à la that treasured family heirloom that lasts forever.
You could call it the Tarantino effect as numerous designers harked back to the late '60s/early '70s with a free spirited take on their collections. From Alberta Ferretti's retro suede to Fendi's psychedelic touches and Rixo's full-blown recreation of Woodstock, the style icon for SS20 might just be found at the Once Upon A Time In Hollywood ranch.
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)
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