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I'm almost 51, have great skin thanks to genetics, have been active all my life, have long dark hair (in great condition with minimal greys)...most people think I'm in my mid 30s. I still wear bikinis and short skirts and get compliments from both genders. I do think 50 and over should avoid florals, too much lace, and hair accessories with the exception of a barrette or hair band for a low ponytail.
Much of the advice is okay, but in my opinion the need for advice is greater among younger women. Where I live, most women past 50 look far more stylish than many women in their twenties and thirties. And why do you say that "of course, our bikini days are over now"? I know women in their seventies and even eighties who still look great in a bikini.
Avenue delivers women’s plus size clothing that keeps up with the latest fashion trends. That’s why we’re the leading destination for style-minded curvy women sizes 14-32. Our pieces are designed for a comfortable, flattering fit. And our size chart is there to help you choose what’s just right for you! We work hard to give you quality plus size clothing that complements your busy lifestyle at prices that won’t make you feel guilty. You’ll find knit plus size tops of all silhouettes, in modern prints and solid brights that add excitement to your wardrobe. Dress them up for work or pair them with our plus sized jeans for the weekend. Our innovative denim will enhance your curves so you can experience the confidence that comes with a perfect fit. Prepping for a night out? There’s something for every occasion in our collection of plus size dresses. They’re ready to be paired with our exclusive Cloudwalkers® wide width shoes for women—comfortable enough for those events that keep you on your feet. Of course the foundation of your look is our plus size bras and plus size shapewear. Our bra collection isn’t just solution-based, it’s pretty too. At Avenue, we know that feeling beautiful from head to toe is what makes your confidence shine every time.

Whether you’re looking for jeans, capris or open leg pants, you’ll discover them at VENUS. Many of the pants options have sewn-in control panels that smooth and slim your tummy, thighs and derriere. Choose from comfy leggings, too, in a multitude of prints and styles. Skirts come in all lengths from mini to maxi. Comfortable cut-off, cuffed and Bermuda shorts make a great addition to any casual warm-weather wardrobe.
What we won't deny is that finding inspiration when you're "of a certain age" can be difficult because fashion magazine spreads tend to ignore this demographic. However, celebrity dressing is a constant source of inspiring style for women of all ages, simply because our favorite stars are aging right along side us—like Meryl Streep, Julianne Moore, Helen Mirren and Viola Davis. (Can you believe she's 51?)

The Prime Woman is also fashionable. She wants to dress for the body she has, and is discriminating in her taste. We created Prime Shop to cater to these women, our readers and subscribers. You can find fashion focused particularly on our ageless generation, like the all black pieces you need in your wardrobe, and the most flattering jeans for our figures. It appears some fashion designers are also recognizing the potential influence of mature women and that fashion over 50 is a market they can’t afford to ignore. Recently, during London Fashion Week, designer Simone Rocha featured a three generation cast in her catwalk. In New York, The Row included models in their 40s, as did Michael Kors. It’s no wonder so many smart women have taken up the over 50 fashion baton and created blogs that rival the popularity of the 20 and 30-something fashionistas.

Meet your new destination for trendy plus size fashion! Offering sizes 18-24, VENUS has stylish plus-size looks for every day and every occasion. With dresses, jumpsuits, and jeans that cling to the contours of your body and tops and rompers that mix and match to create crisp office looks as well as sassy nighttime silhouettes, fashion-forward VENUS clothing invites you to celebrate yourself in style.


Every true fashionista knows that the real clothing magic takes place when you bring in the accessories. Strategically placed, a belt can help you change the contour of a dress or slouchy top; cinch it around the waist to achieve a perfect hourglass look or well above your waist to accentuate your bust and lengthen your legs. Try a brightly colored belt that contrasts with the hue of your other clothing, and then pick up that shade in a matching handbag or hat. VENUS also carries a line of unique fashion jewelry, including earrings, chokers and bracelets, which will help you finish off your look.
The long parade of more than 100 fashion shows for the spring 2020 season has concluded—but we're just getting started. The first order of business is discerning the most impactful trends of the season: from artisanal crochet and graphic polka dots to a look at decades past via disco collars and '60s wallpaper prints, couture feathers, hot pants, bold neons, and many more. See which designers led the pack for each new mode and get in on the looks early by shopping them now. Welcome to what's next.
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